Privacy Policy

Privacy Policy

Last updated: September 5, 2023

This policy describes how Agence Webdiffusion Inc. ("we") collects, processes, uses, and shares personal information and data about visitors to our website (the "Website"); and 

The use of the second person ("you", "your", "your") refers to a visitor of the Website.

In this policy, the term personal data refers to information that concerns an identifiable individual.

The contact details of the data controller under this policy are as follows:

Privacy Officer
Agence Webdiffusion Inc.
10006 rue de Lille
Montreal (Quebec) H2B 2P7 
vieprivee@agencewebdiffusion.com

1- Basis for processing data

We process personal data based on the following grounds:

- We need to process certain personal data to provide you with services and fulfill our obligations to you.
- We process personal data collected through the Website to improve the quality of the Website, learn about the browsing habits of our visitors and users, organize targeted advertising campaigns based on Website traffic, and provide personalized services to our users.

2- Data collected through the Website

2.1- Information provided by you

We collect information that you communicate to us (for example by filling out a form) through the Website interface or otherwise.

2.2- Data collected automatically through the Website

We collect certain information automatically during your use of the Website. This information is recorded each time you interact with the Website. The collected data includes certain information specific to your device and data about your interaction with the Website, including the data described below:

→ Data Category
- Analytical data may include: 
- Device operating system and language;
- IP address from which a device accesses the Website;
- Country, state, city, and postal code where the device is located;
- Browsing data, such as pages viewed, number of connections to the Website, session duration, date of connections to the Website, viewed products, page from which access to the Website is obtained.

→ Purposes of use
- Website customization;
- Detection of abusive use;
- Advertising retargeting. 

2.3- Data from analytics tools

When you access the Website, we collect certain data that comes from analytics tools such as Google Analytics. You can disable Google Analytics on your browser using an add-on available at this address: https://tools.google.com/dlpage/gaoptout

2.4- Browser cookies

We use browser cookies and other tracking technologies to improve the performance of the Website, to personalize your experience on the Website. Cookies are small files stored on your storage space by the server on which the Website is located or by third-party servers that allow your device to be recognized when you visit the Website and customize its content. Some cookies are automatically deleted when you close your browser while others are retained indefinitely. You can control the storage of browser cookies from your browser. Unless you have provided us with information about yourself from your mobile device or computer, cookies do not allow us to identify you. Some browser cookies come from our providers, and they may be able to link certain data collected through cookies to other data they hold about you.

3- Use of data

We use personal data collected through the Website for the purposes described below. 

3.1- Communication with you

We use the personal data you have transmitted to us (for example, your name and email address) to communicate with you about your use of the Service and to send you communications about our company, our products, and our promotions, but in the latter case only if you agree to receive commercial communications from us. We comply with current regulations regarding unsolicited email. If you no longer wish to receive electronic communications from us, you can inform us at any time by writing to us at the following address: vieprivee@agencewebdiffusion.com

3.2- Website customization

We use the data collected when you connect to the Website to offer you content that corresponds to your situation or interests. For example, the Website's homepage could be displayed according to your language preferences, and the displayed products and services could be different based on your geographical location.

3.3- Website maintenance and security 

We use data collected through the Website and data from analytical tools to monitor users' use of the Website generally, to prevent misuse of the Website, to identify problems or bugs in the Website and to identify features for improvement. We may use certain automatically collected data to ensure the security of the Website and our computer systems, for example to prevent misuse or to prevent fraud.

3.4- Personalized marketing and retargeting

We use the data collected through the Website to personalize our advertising campaigns according to certain data collected, such as your subscription to our newsletter, your interest in our services and navigation data while you are on the Website.

4- Data storage

We keep the personal data collected until you ask us to destroy it, or until our activities no longer require us to keep it. However, we make no commitment to retain personal data collected for a specific period.

Personal data collected is stored electronically by our service providers on servers located in Canada. 

Some data relating to the use of the Website is processed by our service providers using facilities that may be located in jurisdictions other than Canada.

The data generated by Google Analytics is stored on servers controlled by Google.

5- Security measures

Your personal data is hosted on servers operated by our service providers and is protected by security measures commensurate with the sensitivity of the data against unauthorized intrusion.

Our employees and suppliers are informed of the confidential nature of personal data collected through the Website and are made aware of the appropriate security measures to prevent unauthorized access to personal data.

6- Data sharing

We will only share your personal data in the ways described in this policy and where we have obtained your consent. Your personal data may be communicated to the categories of persons described below for the purposes mentioned.

6.1- Employees

Personal data collected is accessible to our managers and employees, who must have access to it in order to use it in accordance with this policy.

6.2- Service providers

We share certain personal data with service providers who enable us to offer our services more efficiently. We obtain confidentiality commitments from these suppliers with respect to the personal data provided to them. Our suppliers include the companies listed below:

Provider

Details

Useful Links

Google, LLC

We use Google Analytics services on the Website and Service. We use Google services to analyze the use of the Website.

Google Analytics allows obtaining information about the behavior of Website visitors and Service users, including from cookies that allow Google to collect information about certain events such as the pages you visit, session duration, or viewed products.

Data processed by Google Analytics through the Website allows for customizing advertising campaigns on Google's advertising network based on these behaviors.

Google Privacy Policy: https://policies.google.com/privacy?hl=en

 

Google's Use of Data from Third-Party Sites: www.google.com/policies/privacy/partners/

 

Opt-out Tool: https://tools.google.com/dlpage/gaoptout

6.3- Legal obligations

We may also disclose collected personal data to third parties if expressly authorized or required to do so by law, or if we are compelled to do so by a competent authority. We may disclose personal data in connection with legal proceedings if this is necessary to protect our rights or those of our users.

6.4- Transfer of business

In the event that the sale or restructuring of all or part of our business is contemplated, we may transmit the personal data collected to the persons or organizations involved before and after the transaction, whether or not the transaction goes through. In such a case, these persons or organizations undertake to maintain the confidentiality of the personal data collected and to use it exclusively for the purpose of assessing the feasibility or advisability of the transaction and in accordance with this policy.

7- Your rights regarding your personal data

7.1- Access to your data

If you would like to access the personal data we hold about you, or if you would like us to amend certain personal data we hold about you that is incorrect, you can also send us a written request to the following address: vieprivee@agencewebdiffusion.com.

We will respond to your request promptly (within 30 days of receipt).

7.2- Withdrawal of consent

Your browser allows you to withdraw your consent to certain processing of your personal data, in particular by preventing the recording of browser cookies.

If you wish to withdraw your consent to the processing of your personal data beyond what is permitted by the Website or your browser, please notify us by writing to vieprivee@agencewebdiffusion.com. It is not possible to prevent any processing of your personal data and continue to use the Website. The only way to stop the processing of your personal data is to stop using the Website.

7.3- Deletion

Under certain circumstances, you may request the deletion of the personal data we hold about you where its collection was unauthorized. To make such a request, please write to us at vieprivee@agencewebdiffusion.com. We will respond to your request as soon as possible (maximum 30 days after receipt).

If you continue to use the Website, we will again collect certain data about you.

7.4- Complaints

Our company is governed by the laws and regulations applicable in Quebec and Canada and is subject to the jurisdiction of the Quebec and Canadian privacy protection authorities. Any complaint or claim based on this policy or our treatment of your personal data should be addressed to the Quebec or Canadian authorities.

7.5- Verification

We may verify the identity of persons wishing to access their personal data. Any information collected for this purpose will not be used for any other purpose.

8- Changes to the policy

We may amend this Policy from time to time to reflect changes in our personal data management practices. In the event of a change, the new policy will be made available on our website.

If we have collected your contact information, we will notify you of any material changes to our privacy policy by e-mail within a reasonable period of time before the new policy takes effect.

9- Additional information

For any additional information concerning the processing of your personal data, you may contact us at the address indicated at the beginning of this policy.